Post by nadinenadine on Mar 9, 2024 1:12:53 GMT -5
The term Social Commerce is often confused with that of Social Shopping with which it has substantial differences. Social Shopping in fact consists of sponsoring special promotions or new products in such a way as to encourage the user to click on a page of the website and complete the purchase. The procedure is different from that of Social Commerce , which is characterized by the fact that the user does not change platform, as he makes his purchases within the network. The prerequisite in this case is represented by the fluidity of the User Experience, in the face of a path that does not present any interruptions. In summary, Social Shopping is a form of online sales and has a wider range of action than Social Commerce , since it starts from targeted sponsorships within the pages of users, who however also use it for information purposes. Social Commerce, on the other hand, is a type of online purchase that has particular characteristics, different depending on the reference network.
Social commerce: the differences depending on the platform As we have already mentioned, the first network to propose Social Commerce was Facebook , which did so in 2016 following the launch of the marketplace. The most interesting innovation, also adopted by other platforms, lies in the fact that one-to-one contact is established. Today, through the Facebook Shops function, companies also have the Loan Phone Number List opportunity to provide information on products, create a personalized catalogue, make direct sales, manage all order phases and add promotional content. Sales on Instagram and Pinterest are based on both promotional posts and content created by influencers. Going into more detail, Instagram has introduced the Instagram shopping function in over 70 countries , which involves both images within posts and stories. The latest developments are even more interesting, given management integrated with Facebook. No less valid is Pinterest , one of the first social networks to understand the potential of Social Commerce.
It is especially suitable for communication focused on images, which is particularly effective since, according to statistics, the average cart per consumer is the highest among those of Social Media. What are the benefits The benefits of social commerce are noteworthy for both sellers and users. We sell them both, starting from those that interest companies : Possibility of using an alternative trading platform to the site, with a lower investment for companies taking their first steps online. For those who have a shop already started on the web, it is an integrative strategy. Social Commerce is an effective way to create a loyal community , the impact of which on sales tends to be significant. The customer is followed in a natural way throughout all phases of the Customer Journey and both conversion and loyalty are encouraged.
Social commerce: the differences depending on the platform As we have already mentioned, the first network to propose Social Commerce was Facebook , which did so in 2016 following the launch of the marketplace. The most interesting innovation, also adopted by other platforms, lies in the fact that one-to-one contact is established. Today, through the Facebook Shops function, companies also have the Loan Phone Number List opportunity to provide information on products, create a personalized catalogue, make direct sales, manage all order phases and add promotional content. Sales on Instagram and Pinterest are based on both promotional posts and content created by influencers. Going into more detail, Instagram has introduced the Instagram shopping function in over 70 countries , which involves both images within posts and stories. The latest developments are even more interesting, given management integrated with Facebook. No less valid is Pinterest , one of the first social networks to understand the potential of Social Commerce.
It is especially suitable for communication focused on images, which is particularly effective since, according to statistics, the average cart per consumer is the highest among those of Social Media. What are the benefits The benefits of social commerce are noteworthy for both sellers and users. We sell them both, starting from those that interest companies : Possibility of using an alternative trading platform to the site, with a lower investment for companies taking their first steps online. For those who have a shop already started on the web, it is an integrative strategy. Social Commerce is an effective way to create a loyal community , the impact of which on sales tends to be significant. The customer is followed in a natural way throughout all phases of the Customer Journey and both conversion and loyalty are encouraged.